CASE STUDY
multi-platform software data into one source for a top FinTech network
Industry
Fintech
Service
Marketing
Slicing through attribution complexity with cross-platform synchronization.
100%
Data Reconciliation
Network and sub-affiliate discrepancies were resolved.
+30 Hrs
Saved Per Month
Manual data manipulation and spreadsheet matching hours permanently reclaimed.
14%
ROI Leakage Plugged
Revenue recovered by identifying and claiming lost attribution events.
“When you're driving high-intent growth for companies like Coinbase, a 2% discrepancy in attribution data means thousands of dollars in lost trust and revenue. Consultixs stepped in and completely replaced our chaotic web of software with a unified tracking brain that keeps our numbers perfectly aligned.”
— VP of Operations, FinTech Affiliate Agency
The Opportunity01 THE CHALLENGE
Cracking the
Attribution Code
affiliate marketing demands tracking from ad to KYC,
ad to KYC and funding was complex due to multiple tracking software across sub-networks, causing bottlenecks like :
1. Data Match Problem: Attribution systems used different time zones, click IDs, and cookie definitions.
2. Delayed Optimization:Manual spreadsheet exports delayed conversion data matching, hindering real-time campaign optimization.
3. Compliance & Audit Strains: Fragmented data complicated clean, unified attribution logs for financial institutions.
The Solution02 THE STRATEGY
Pipeline, Precision &
Performance
Consultixs engineered a centralized data integration engine designed to ingest, clean, and harmonize multi-platform tracking streams:
Custom Data Aggregation & Routing Engine
We built custom API pipelines to ingest raw webhooks and postback data from all tracking software, unifying them into a central cloud database.
Algorithmic Attribution Reconciliation
Our engineering team created a script that maps custom IDs across systems, flags discrepancies, and matches datasets seamlessly.
High-Fidelity Dashboards
We replaced manual spreadsheets with a real-time analytics interface. Media buyers can track profitability, click-to-funded ratios, and affiliate payouts across all channels in one workspace.
The Impact
MeasurableImpact
BY
consolidating their tracking architecture, the Los Angeles-based firm eliminated the friction of managing fragmented platforms. Armed with a single, synchronized source of truth, the agency has maximized its campaign scaling speed, secured total reporting alignment with massive partners like Coinbase, and protected its bottom-line profit margins from operational data drift.
"Creating a cross-platform data mapping model for FinTech compliance demanded precise attention. We standardized event schemas from all tracking sources, enabling seamless visualization where differences vanish."
~ SATYA, LEAD SYSTEM ARCHITECT
Project TeamMembers Worked On
The Product
SATYA PRAKASH
Junior Partner
Designed the core system architecture and optimized high-performance financial processing.
THULASI RAM
Junior Partner
Led platform architecture, compliance integration, and enterprise system scalability.
MOHAMMED MOGHNISHAH
Junior Partner
Built scalable frontend and backend solutions while ensuring performance and reliability.
ABDUL BASITH
Junior Partner
Developed end-to-end application features, APIs, and responsive user interfaces.
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